Lighting Director Question

            I would disagree with the LD.  I think that there should be flat lighting for the makeup comercial.  Face cream is suposed to make your face look nice, but if you can only see half of the face than you cannot see the full potential of the product.  I think that if the entire face was lighted than the consumer could see exactly what the product can do for them.  Even though the fast falloff could add drama to the commercial I think flat lighting would display the product better.