Sight Sound Motion Bierwas: March 2013

Thursday, March 28, 2013

Descriptive Writing Team Exercise

The Church is just on the edge of town on the corner. After school it is the last corner kids round before the final stretch to get candy and pizza. Directly next door there is an animal hospital and dogs pay their respect to the church by relieving themselves on the surrounding curbs. Between the dogs and the children, there is always a warm feeling surrounding the church no matter how cold it is outside. Mostly people pass by without noticing the church at all due to its lack of a steeple. Classy suburban mothers gossip while pushing their children in large strollers fit for off-roading. Dogs yank their owners around as they find the perfect bit of grass, unfazed by the large cone wrapped around their necks. Dogs barks echo and mix with kids happy cries for junk food. Cars engines rev and ATMs beep as adults leave the town center as if to avoid the apocalypse. Birds chirp and wiz by, returning back after winter. The palm leaves on the front of the church doors quiver as man starts the engine of his exotic car. The car bursts to life after being still and quiet for so long. Just the sound of the engine suggests wealth and power. The car shouts "look at me!" as it speeds off. A slight smell of burnt rubber from the car and spring air signify the perfect start to better weather. The smells in the air of grass trigger memories of what you hope the summer will be like. The odors of fun and relaxation are almost strong enough to want to go to the shore.

Lighting Director Question

I would disagree with the LD. I think that there should be flat lighting for the makeup comercial. Face cream is suposed to make your face look nice, but if you can only see half of the face than you cannot see the full potential of the product. I think that if the entire face was lighted than the consumer could see exactly what the product can do for them. Even though the fast falloff could add drama to the commercial I think flat lighting would display the product better.